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A fable...about our inner critic. I once knew a girl, not thin and not tall. How she’ll be remembered—not that way, at all. Janet McJudgerson, with her lemony face. All pinched up and pious and with nary a trace of love or compassion but I’ll never tell since all of my life I knew her […]

A truism about the foundation for a lasting partnership in love and life. When I was a much younger “me,” I was blessed by a wise woman; a mentor and friend, named “Becky.”* We met on a summer evening at one of our community concerts and I think we just recognized a kindred spirit in […]

Recovering after the sudden death of your soulmate. In my travels and my career, I’ve been blessed to be alongside a strange fraternity of souls.  Membership is by initiation, only, and that is by losing a beloved, in a shocking, sudden, and catastrophic event.  The wisest among them, a parent who lost a child in […]

Confidence -- Courage -- Compassion. One woman's journey:  A cancer diagnosis during the COVID pandemic Rhiannon* is a beaut’ from New Jersey; she’s another friend I was blessed to meet via social media during the COVID pandemic.  It’s true that birds of a feather flock together, even virtually.  One of our twin interests brought us […]

Several years ago, author and pastor, Gary Chapman, released his book and teaching series, The Five Love Languages.  It was all the rage. I took the quiz, read the book, and tried like crazy to fit myself into one or another category. The closest I came was to finally throw my hands up and decide […]

The more I thought of Rose Nicovich and her hundreds of whisky barrels, the more I wondered what life in Puget Sound was like during the waning days of Prohibition just as the Great Depression got underway. I’d never written a historical fiction and romance before, so I figured I better figure it out.  Historical […]

Speaking from personal experience, caring for someone you love who is living with a devastating injury or illness is both personally fulfilling and exhausting. At no other time in your life is it more important to figure out what honors yourself and your important role as a caregiver. For me, my caregiver role at the […]

Once upon a time, a man woke to find himself in a dark and squalid place. It was a dreadful prison. How he got there and what happened before, the man did not know. When sorrowful wailing from the other prisoners quelled, sometimes he dreamt of blue skies and fair, salty sea breezes on his […]

While I was growing up, my father was completely at a loss of how to handle my more-than-a-little crazy mother.  So, when I was five years old, he dropped us at mom’s childhood home along the shore of Dyes Inlet in Puget Sound.  Then he became a super commuter. To-and-from Chicago, Illinois.  In the 1970’s. […]

Samuel's Excursions... ...were what the words said in the sign reading "Pilut 4 hyr." "I'll show you adventure, I'll show you the world. You see, I'm a top-rated flyer. First, we'll see jungles, the Congo and more, We'll have tea with Gorillas I know. Then, next the savannah, a safari and tour. On the necks […]

Chelsea... I was once blessed to be loved completely and totally by a brown-eyed, bear-faced, honey-headed dog named Chelsea. She was a husky mix of dubious parentage and our unlikely love story began before I actually became her dog mom. When she died, I was so broken-hearted that I wrote a tribute to her that […]

The Hunt... A man and his dog were walking along a road. The man was enjoying the scenery when it suddenly occurred to him that he was dead. He remembered dying, and that the dog walking beside him had been dead for years. He wondered where the road was leading them. After a while, they […]

The gravel made a companionable, earthy crunch as Rose walked from Cottage Bay’s library in the early spring twilight. Just before a secluded forest area along her homeward route, she passed the row of small rental cottages.  For the past two weeks, there stood the big man from Chicago.  What was his name?  Tommy, Toby, […]

The Second Black Tuesday of the Year "Set it down wherever Rose says it should go," Sanja Nicovich called down the stairs. Sanja deemed the red velvet sofa too out of place for their front room. Her husband, Sebastijan, usually called "Seb", and her brother-in-law, Tomo, were pressed into service to stow it in the […]

Four tangible takeaways you can put-to-work right now With Adria Campbell, National Accounts Director, Dean Foods By Jacquie Goodwill, Chief Inspirationalist, Peninsula Strategic Communications Recently I spoke at the NACM Business Credit Services Winter Credit Forum in Honolulu (I know, tough duty in January).  The topic was applying marketing communication tactics to the credit department […]

Tangible takeaways you can put-to-work right now By Jacquie Goodwill, CEO, Peninsula Strategic Communication As I considered how-to describe the creation of an annual plan, it came to me that it seems like a waltz.  The steps follow a straightforward “one-two-three-one-two-three…and so on, and so on…”  Fred Astaire and Ginger Rogers made it look so […]

Tangible Marketing How-to: Butterfly metamorphosis How three different professionals branded their business by transforming and re-positioning their work. In this final installment of a three-part series, learn how three different professionals representing three different industries achieved this butterfly metamorphosis, by applying three key principles: Confidence, Courage, and Compassion.  From their stories, you can gain some […]

Tangible Marketing How-to: Butterfly metamorphosis How three different professionals transformed and re-positioned their work. Butterfly metamorphosis is great to see! You don’t have to be Henry Ford or Bill Gates and usher in a whole new industry.  With a bit of caution thrown to the wind regarding your profession's traditionally-accepted norms, you can transform your […]

A three-part series on how-to re-position and transform your brand A series on tangible marketing takeaways you can put-to-work right now. By Jacquie Goodwill, CEO, Peninsula Strategic Communications In elementary school we all learned about the metamorphosis of caterpillars to butterflies; it’s a remarkable freak of nature. Likewise, revolutionary ideas are the hallmark of transformation. […]

Three organizations from three different industries consider where to start in updating a website.

Some in business use “marketing” as if it’s a swear word, convinced it’s a shell game led by con artists.

My father, Wesley Wedge, was a straight-talker.  A former Stanford football player, Marine Corps Officer, and trailblazer in building our nation’s freeways, he didn’t mince words when it came to recognizing a good idea.

My go-to, fundamental belief in advertising is that Real people aRe Rock stars.  Hands down.