What do your clients, patients, customers, your employees, and your retirees honestly think of you?

If that’s different from what you want them to know and believe, we have work to do. You can put together a splashy brand phrase and campaign, but if those who know you, work for you, or receive a pension from you don’t believe it, the money is wasted. If all other things can be put in place, including your quality and safety and your service delivery then it’s time to get them on board with your vision.