MarCom Marvel

Tangible takeaways that you can put to work right now to help your business or organization grow and flourish. Build or turnaround your brand! You've GOT this!

As a marketing communication (MarCom) professional I've spent more than two decades helping build, turn-around, or re-shape an organization's brand. These stories are shared with you in hopes that you are inspired. It is possible to launch, complete-your-launch, to refresh or to turn-around your brand without spending a kazillion dollars. It definitely takes strategic, thoughtful work. That work comes from long conversations and in-depth interviews and patiently, actively listening for the heart and soul of an organization. 

Every single one of these stories represents collaborative teamwork and leadership with an array of vendors and staff partners. Fundamentally, the focus is to help you hone and tell your own compelling stories-- about your customers, constituents, and the important work of your organization. And, we offer suggestions on how to extend those stories across multiple platforms, including social media, your website, automated marketing, the news media, and advertising.

We want to help you build your brand because it makes or breaks your bottom line. The positive difference you make has a miraculous ripple effect through families, communities, and the generations to come.

Remember, to soar on wings like eagles you must find the wind to life you up. 
January 29, 2020
Grow Your Business through the Credit Department

Four tangible takeaways you can put-to-work right now With Adria Campbell, National Accounts Director, Dean Foods By Jacquie Goodwill, Chief Inspirationalist, Peninsula Strategic Communications Recently I spoke at the NACM Business Credit Services Winter Credit Forum in Honolulu (I know, tough duty in January).  The topic was applying marketing communication tactics to the credit department […]

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January 23, 2020
The Waltz of your annual MarCom plan: Three simple steps

Tangible takeaways you can put-to-work right now By Jacquie Goodwill, CEO, Peninsula Strategic Communication As I considered how-to describe the creation of an annual plan, it came to me that it seems like a waltz.  The steps follow a straightforward “one-two-three-one-two-three…and so on, and so on…”  Fred Astaire and Ginger Rogers made it look so […]

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January 14, 2020
Butterfly Metamorphosis: Part 3...COMPASSION for helping others

Tangible Marketing How-to: Butterfly metamorphosis How three different professionals branded their business by transforming and re-positioning their work. In this final installment of a three-part series, learn how three different professionals representing three different industries achieved this butterfly metamorphosis, by applying three key principles: Confidence, Courage, and Compassion.  From their stories, you can gain some […]

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January 13, 2020
Butterfly Metamorphosis: Part 2...The COURAGE to transform your brand

Tangible Marketing How-to: Butterfly metamorphosis How three different professionals transformed and re-positioned their work. Butterfly metamorphosis is great to see! You don’t have to be Henry Ford or Bill Gates and usher in a whole new industry.  With a bit of caution thrown to the wind regarding your profession's traditionally-accepted norms, you can transform your […]

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January 8, 2020
Butterfly Metamorphosis: Part 1...The CONFIDENCE to transform your brand

A three-part series on how-to re-position and transform your brand A series on tangible marketing takeaways you can put-to-work right now. By Jacquie Goodwill, CEO, Peninsula Strategic Communications In elementary school we all learned about the metamorphosis of caterpillars to butterflies; it’s a remarkable freak of nature. Likewise, revolutionary ideas are the hallmark of transformation. […]

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November 12, 2019
The Website Conundrum: Baby-with-the-Bathwater

Three organizations from three different industries consider where to start in updating a website.

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July 18, 2019
Take Five on Social Media

Some in business use “marketing” as if it’s a swear word, convinced it’s a shell game led by con artists.

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June 26, 2019
Bright. Shiny. Things.

My father, Wesley Wedge, was a straight-talker.  A former Stanford football player, Marine Corps Officer, and trailblazer in building our nation’s freeways, he didn’t mince words when it came to recognizing a good idea.

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May 20, 2019
There are R3 in Advertising:

My go-to, fundamental belief in advertising is that Real people aRe Rock stars.  Hands down. 

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