Butterfly Metamorphosis: Part 2...The COURAGE to transform your brand

Tangible Marketing How-to: Butterfly metamorphosis

How three different professionals transformed and re-positioned their work.

Butterfly metamorphosis is great to see! You don’t have to be Henry Ford or Bill Gates and usher in a whole new industry.  With a bit of caution thrown to the wind regarding your profession's traditionally-accepted norms, you can transform your work by how you deliver products or services to your tribe.

In this second of a three-part series, gain some real time “how-to’s” from three different professionals who represent widely different industries. Each transformed their work, achieving this butterfly metamorphosis, by applying three key principles: Confidence, Courage, and Compassion.

Part II -- Have the COURAGE to redefine your art

Rich Leighton – Leighton Photography:

To say Rich Leighton is multi-faceted, multi-talented photographer is a complete understatement.  Most in his industry focus on one genre or two, whether it be corporate imagery, nature settings, wedding, or real estate photography.  However, through his firm, Leighton Photography, Rich chose them all.

“One hundred percent, I do not pay attention to what other photographers are doing in their work,” he explains.  “To me, that becomes a comparison or criticism of my zig versus their zag.  I don’t even want to know what their zag is.”

Early on Rich learned how negativity—not merely criticism—was a creativity downer.  In contrast, he discovered that affirmation and encouragement were the well-spring of innovation in his art and his profession.

“Every morning, I read a LOT of good stuff and I fill my head with encouragement,” he explains. “It inspires me and gives me the courage to do what I do.  If I’m bummed out or angry at something, it’s hard to be creative or focused on my work.” So, instead he looks for constructive, helpful affirmations from luminaries like Seth Godin, or by getting out into nature without the noise of the world to distract him.  This helps Rich to clear his head, to hear and heed his inner muse, removing ego and doubt from his creative process.

“Eleanor Roosevelt said that great minds discuss ideas.  That’s where I want to be and the type of people I want to collaborate with.  Having the courage to start is found by being inspired.”

It’s true that a picture paints a thousand words.  Singer and Songwriter David Gates sure got that one right.  Leighton Photography captures the tome of sentiment, imagination, and relationship that spans the faces, places, and things that are important us.

Go back and read Part 1 -- Be CONFIDENT and believe in your work, Featuring Nancy Giacolone, Olympic Crest Insurance

Read Part 3  - A COMPASSION for helping others live their best lives, Featuring  Jackie Nagel, Synnovatia

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