By Jacquie Goodwill, APR
My father, Wesley Wedge, was a straight-talker. A former Stanford football player, Marine Corps Officer, and trailblazer in building our nation’s freeways, he didn’t mince words when it came to recognizing a good idea. Whenever I brought a notion to him that he agreed with, my dear father would respond, simply “Well, that’s a no-brainer!”
Bright Shiny Things: Give each other something to shout about!
Effective, profitable MarCom is a decided mix of alchemy and science. Knowing where and when to deploy resources and how to measure their worth is important work. You want to inspire and encourage your people, enterprise-wide. That’s a no-brainer. Yet, with all this talk of ROI how do you accomplish that goal?
Well, with bright, shiny things, of course. Be sure you develop compelling imagery and stories featuring your key players; including your customers, your employees, and retirees or volunteers. Every day, in the trenches and front lines of your business, your people make a positive difference in the lives of others. By chronicling these stories, you demonstrates success, build trust, and celebrate your most important relationships.
Positive momentum and enthusiasm is as-important to build profitability as measuring ROI. Your organizational champions are your best ambassadors and sales persons—sometimes their stories go viral and that’s better than any ad you can buy.
Branding your organization is an intentional, focused activity. It’s a no-brainer to your bottom-line. It doesn’t happen overnight and it certainly requires collaboration among everyone on the team: From your marketing communication (MarCom) executives to your department leaders, and, of course, the C-Suite team.
Is it possible to create a cost-effective marketing communication plan that improves profitability?
Peninsula Strategic Communication (PSC) delivers spot-on B2C/B2B MarCom and internal Communication for your business. Principal Jacquie Goodwill provides hands-on support during times of major transition, growth, and change in an organization. She’s also known to bring delicious chocolate-filled, home-baked items to a meeting, now and then.